At Three Chord Bourbon, Neil Giraldo has always been transparent about his desire to support musicians. In fact, when we last saw him in March of 2023 at the Keg N Bottle event in La Jolla, CA, the effort was already beginning to take shape. Here is a key excerpt from the story:
A key part of the culture that Neil Giraldo has always championed is giving back. Three Chord Bourbon will also be launching a music ambassadorship program. Neil is overjoyed to share his thoughts on this, “I want to build an empire of musicians that have an inner network that can all talk to each other. I’d like to see us grow this at a realistic rate. Perhaps we will try to get 11 ambassadors this year. Then, at the end of the year we get everyone together for an all-star jam.” Since Neil lives in Los Angeles, it seems logical that this event takes place there. He is supportive and hopeful that it comes to fruition.
“Neil Giraldo Strikes a Chord”, by Mark Pruett, Whiskey Network 2023
Today, the company announced the launch of the Three Chord Bourbon Backstage Series and is the genesis of something unique in the whiskey industry. Neil Giraldo and his team have made good on their promise to build a better brand with heart and soul that will disrupt the industry. Leading artists from the industry will be releasing custom signature blends. These will be limited editions and fans will also be able to secure signed bottles, as well.
First up is The Cadillac Three, who are a trio out of Nashville, TN. Their brand of outlaw Southern rock with a twist of fuzz has a devoted following, and the attention is well earned. Their collaboration is a Tennessee Whiskey bottled at 90 proof. Fans can find out more about this bottle here.
Next up is Goodbye June, and they are a rock band from Nashville, TN. Whiskey Network fans should be familiar with them, because they visited Whiskey Network in Summer of 2022 with Neil Giraldo. Old school rock and roll is the heart of this band, but there is a gracious halo of gospel and blues that make them special. Their bourbon release is a blend of five-year-old straight and cherry bounce barrel finished bourbon whiskeys, bottled at 120 proof. Fans can find out more about this bottle here.
This announcement also indicates that there are many more collaborations that are yet to be announced. Whiskey Network will continue to work with Three Chord Bourbon to obtain the details of these forthcoming custom blends.
Three Chord Bourbon continues to show why they are one of the most dynamic and exciting whiskey companies out there. Not only are they a disruptive for in the industry, they are also adamant about supporting music. Further proof that Three Chord Bourbon and Whiskey Network are great partners championing the deep and meaningful connection between music and whiskey.
All Images Courtesy of Three Chord Bourbon
Official Press Release Below
