Our friends at the Kentucky Distillers’ Association (KDA) got a little love recently for their great work. One of the KDA marketing campaigns was honored with a Traverse Award for Excellence in Kentucky Tourism from the Kentucky Travel Industry Association.
The “Book Now, Bourbon Later” campaign launched in 2022 to help visitors to the Kentucky Bourbon Trail understand the post-Pandemic changes at local bourbon tourism sites. The digital campaign pointed out the need for advance tour reservations. The KDA effort beat out more than 200 other entries in the contest.
“We are thrilled to receive this Traverse Award,” said Mandy Ryan, Director of Kentucky Bourbon Trail Experiences (pictured above.) “The Kentucky Bourbon Trail and our member distilleries strive to improve the visitor experience in our state everyday– it’s wonderful to be recognized for our efforts.”
