Elijah Craig Bourbon is re-upping its sponsorship as the “Official Bourbon” of the 2024 AT&T Pebble Beach Pro-Am golf tournament. It turns out that people who follow golf are twice as likely to drink bourbon as the average consumer, so the partnership is a glass half full.
Of course there will be general consumer marketing from Elijah Craig related to the tournament. But the best news: attendees will be able to buy Elijah Craig Signature Old Fashioned cocktails at the concession stands throughout the golf course.
“Team Elijah Craig embodies the striver mindset of those endeavoring to achieve greatness and master their craft whether that is in the boardroom or the golf course. Players participating in the AT&T Pebble Beach Pro-Am Tournament are the best in their field and we look forward to celebrating their greatness at this PGA TOUR Signature Event.”
