Normally, drinking and driving don’t mix. (Well, they still don’t.) But here’s some fun news about Rebel Bourbon teaming up with NASCAR’s Richard Childress Racing (RCR) to become an official sponsor.
Two-time NASCAR Cup Series champion Kyle Busch will drive the No. 8 Rebel Bourbon Chevrolet in several races over the next two NASCAR race seasons.
Rebel Bourbon is distilled in Bardstown, Kentucky by Lux Row Distillers. It uses a wheated mash bill from a recipe going back to 1849. The brand says it celebrates the “rebel spirit in all of us,” and bills itself as “Defiantly smooth wheated bourbon.”
Take a minute (and seven seconds) to watch this video of Kyle Busch and the No. 8 car heading into the beautiful Lux Row Distillers property and then burning a little rubber.
“We looked at a lot of sponsorship opportunities across several different leagues, and this was the perfect fit,. We didn’t just want to put our logo on something and call it a day. We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.”
And just one more reminder: Don’t drink and drive, no matter how good the Rebel Bourbon is. (In the photo above, I’ve been assured that Mr. Busch did not drive himself home after the session.)
