Another celebrity has entered the whiskey arena. Music superstar Beyoncè teamed up with spirit maker Moet Hennessy to create a new American whisky.
It’s called SirDavis (spacing is correct) American Whisky. The expression is named after Beyoncè’s great-grandfather. Davis Hogue was a southern farmer and moonshiner during the Prohibition era.
Master Distiller Dr. Bill Lumsden, known for his work with Glenmorangie and Ardbeg Scotch whiskeys, developed the new whisky. Moet Hennessy said Lumsden, “combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, while retaining the robust and deep flavors typical of classic American rye.”
SirDavis American Whisky
Mash bill: 51% rye and 49% malted barley.
Tasting notes (from the distillery):
Color: Deep copper
Aroma: Tangy Seville oranges mingle with soft sun-kissed raisins, while the sizzling spices of clove, cinnamon, and ginger play with luxurious notes of Demerara sugar and toffee.
Taste: Rich and buttery toffee is followed by an array of spices with cinnamon, clove, and classic rye spice up front. Followed by soft, malty, and biscuity notes intertwined with a vibrant citrus top note.
Finish: Hints of honey are encountered with a soft, lingering finish reminiscent of plump sultanas and ripe cherries.
SRP: $89
"I've always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis."
