Visitor numbers continue to grow for the Kentucky Bourbon Trail (KBT). The Kentucky Distillers’ Association announced this week that a record 2.7 million people traveled the trail in 2024 on its 25th anniversary.
Bourbon enthusiasts came from all 50 state and more than 20 countries to tour the Bluegrass bourbon scene. Total visitor numbers rose from 2.5 million the year before. More than 20 million tourists have spent time at a KBT distillery over the last quarter century.
“The combination of American history, picturesque scenery and legendary Kentucky hospitality continues to attract people from all over the world to get a deeper look into what makes our Bourbon family so special,” said Eric Gregory, president of the Kentucky Distillers’ Association.
For more information, go to www.kybourbon.com
Kentucky Bourbon Trail 2024 Facts:
- 62% of Kentucky Bourbon Trail® visitors have incomes above $100,000
- 76% of visitors are from outside of Kentucky
- Most visitors stay three to five days in communities featuring a Bourbon Trail™ distillery
- Visitors spend between $600 – $1,400 during their trip on dining, entertainment, lodging and transportation
Source: Kentucky Distillers’ Association
“Our Bourbon Trail distillers – from the largest to the smallest – continue to create new ways for visitors to experience our mellow, amber nectar,” Gregory said. “There’s more to do, see, and taste than ever before.The Kentucky Bourbon Trail knows no limits in its popularity, and I can’t wait to see where it goes in our next 25 years. The possibilities are endless, and we look forward to welcoming millions more to enjoy it – responsibly, of course.”
