October 14, 2025 3:54 pm

Pursuit Spirits on Whiskey Row Opens Today

Pursuit Spirits on Whiskey Row is now open. (Photo Credit: Pursuit Spirits)

The big day is finally here for our friends Kenny Coleman and Ryan Cecil: their venue Pursuit Spirits on Whiskey Row opens today in Louisville. 

It includes the usual suspects when you visit a whiskey venue: tasting experiences, a cocktail lounge (called Trial+Error) and, of course, a retail shop. But here’s one thing you won’t see anywhere else: a podcast studio. Ryan and Kenny are the long-time co-hosts of the Bourbon Pursuit podcast, which will now call the downtown Louisville location home.

We toured Pursuit Spirits on Whiskey Row in early July while the building was deep in the throes of construction. We’ll be touring the new facility soon and will have a complete report.

The duo started Pursuit Spirits several years ago while exploring the world of bourbon on their podcast. This new location covers nearly 7,600 square foot on two floors in a century-plus old building. It features restored hardwood floors, original brick walls, and lots of unique touches that visitors won’t want to miss.

There are three different in-person experiences that visitors can participate in ranging from 45 minutes to an hour long. For more information, click here.

.(Photo Credit: Pursuit Spirits)

“The culmination of years of hard work is now here. We wouldn’t be here without the support of our loyal listeners, the industry guests who make Bourbon Pursuit the best podcast around, and our diehard fans who love the whiskey we create. We can’t wait to share this moment with you.” 

Kenny Coleman, Pursuit Spirits Co-Founder & COO.

(Photo Credit: Pursuit Spirits)
(Photo Credit: Pursuit Spirits)

About Pursuit Spirits

(From the company) Pursuit Spirits is a Louisville, Kentucky-based whiskey brand founded by the innovative forces behind the number one bourbon podcast, Bourbon Pursuit. Their journey began with a deep curiosity and an unwavering dedication to the craft, leading them to seek out and blend exceptional American whiskeys. Rather than operating a traditional distillery, Pursuit Spirits has pioneered a modern, customized approach to blending, carefully selecting award-winning bourbon and rye barrels from multiple distilleries across the country. This unique method allows them to consistently craft small-batch expressions with unparalleled flavor complexity. Their award-winning Pursuit United line exemplifies this by harmoniously uniting diverse mash bills and barrel types. Additionally, their distillery-exclusive Mellwood Legacy Collection pays homage to the rich history of their distillery's location. Pursuit Spirits provides more than just bottles; their venue on Whiskey Row offers curated, immersive experiences where guests can participate in exclusive barrel selections and bottle their own whiskey; P. Club, an all-access, exclusive pass to Pursuit Spirits no matter your location; and a cocktail lounge called Trial + Error that seamlessly balances warm, lived-in charm and stylish modern comfort, complete with an extensive spirits menu and a variety of small bites.

"Whisky is liquid sunshine."

George Bernard Shaw

“The light music of whiskey falling into a glass – an agreeable interlude.”

James Joyce

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