Woodford Reserve is gearing up for the holiday season (the one after Halloween) with its annual Holiday Bottle release. This year’s edition features art created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian.
According to the news release from Woodford Reserve, “The design captures Markarian’s signature aesthetic while embracing the festive spirit of the season—effortlessly merging vintage influences with modern sophistication to create a label that feels timeless, evocative and celebratory. It’s the first time Woodford Reserve has collaborated with a fashion designer to create the annual holiday bottle.”
“This elegant bottle will immediately elevate any holiday party,” said Woodford Reserve Master Distiller Elizabeth McCall.
Woodford Reserve Holiday Bottle
The label: Features a delicate garland stripe of winter berries and alternating stars set against a muted sage backdrop reminiscent of winter foliage. Subtle candy stripe references nod to nostalgic holiday traditions while maintaining a sense of understated sophistication.
Availability: Across the United States and the globe. It is also available for sale at shop.woodfordreserve.com to states where shipping is legal (KY, NH, ND, NE and D.C.)
SRP: $49.99 for 1 liter bottle.
Source: Woodford Reserve
"For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift—precious and celebratory. Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details."
Markarian Designer Alexandra O'Neill


About Woodford Reserve
(From the distillery): Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries.
