If you’re one of those people who think everything goes better with bourbon (which is most of us), you could be the target audience for Oscar Meyer’s new Maple Bourbon Bacon. The company said its “first bacon innovation in five years” is cured with Evan Williams Bourbon.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James, Brand Manager for Oscar Mayer. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
"Some flavor pairings just make sense, and bourbon and bacon is one of them. Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our bourbon.”
Oscar Meyer Maple Bourbon Bacon Cured with Evan Williams
Tasting notes: “The new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky maple-kissed savory bite with a smooth bourbon-inspired finish.
Source: Evan Williams and Oscar Meyer
About Evan Williams
(From the distillery) The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the American Whiskey segment as the world’s second largest-selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. In 2024, the brand debuted ‘Evan Williams Bourbon Nation’ to celebrate college athletics through a partnership with Learfield making Kentucky's 1st Distiller Game Day's #1 Pour. The multi-year deal currently includes powerhouse teams at University of Florida, Syracuse University, TCU, Ohio State University and University of Alabama. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com.
