We’re still a bit more than a month away from blackberries ripening in Kentucky, but Penelope Bourbon has us covered. The premium brand is rolling out its Blackberry Old-Fashinoned, a ready-to-pour cocktail.
Penelope Bourbon said, “Blackberry Old Fashioned features a blend of straight bourbon and rye whiskey, orange bitters, and blackberry simple syrup for a vibrant, fruit-forward take on the classic cocktail. The new offering continues the brand’s focus on delivering convenient, high-quality cocktail experiences while maintaining a bar-quality profile suited for any occasion.”
“We’re continuing to see consumers gravitate toward elevated ready-to-pour cocktails that deliver on both quality and convenience,” said Michael Paladini, Founder and Vice President of Strategy at Penelope Bourbon. “Our Blackberry Old Fashioned brings a fresh, fruit-forward element to a timeless cocktail while staying rooted in the whiskey character that defines Penelope.”
Penelope Bourbon Blackberry Old Fashioned
Tasting Notes (from the distillery): “B alances bright berry notes with layers of vanilla, oak, citrus, and warm spice. Designed to be served simply over ice, the cocktail offers an approachable and consistent experience suited for a variety of occasions.”
ABV: 38%
Availability: At select retailers nationwide starting this month and is available to purchase at PenelopeBourbon.com.
SRP: $29.99
“An Old Fashioned is one of those cocktails people already know and love, so we wanted to put our own spin on it in a way that still felt approachable and true to Penelope. The blackberry brings a fresh and familiar layer without taking away from the bourbon and rye at the core. You still get that classicfoundation with a little something unexpected. It’s balanced, easy to drink, and keeps the focus on the whiskey.”
About Penelope Bourbon
(From the distillery) Founded in 2018, Penelope Bourbon has been one of the country’s fastest-growing whiskey brands. Named after founder Michael Paladini’s daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail. Penelope’s core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength (96 points) and Toasted Rye (99 points); Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards. In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Limited Releases and Estate Collection lines. Today, Penelope Bourbon is sold in 49 states and seven countries.
