Louisville’s Whiskey Row is getting another new neighbor: Green River Distilling Co. just started construction on a brand experience that will include a lounge, bar, and retail space on Main Street in downtown Louisville.
Green River is a nearly 140-year-old, western Kentucky whiskey brand, located in Owensboro, Kentucky. It is now owned by Bardstown Bourbon Company. The new location will be at 714 W. Main Street, in the same block as the Bardstown Bourbon Company tasting room that opened last year. The Green River location is expected to open mid-2025.
“Our Owensboro distillery is a special place steeped with the history and grit of a brand that has seen prohibition, natural disasters and changing palates,” said Dan Callaway, VP New Product Development. “Our new tasting room on Whiskey Row will bring the spirit of the 10th oldest distillery in Kentucky to the welcoming home of bourbon tourism, with fun, spirit and surprises like only Green River can.”
The Green River experience will feature:
- A horseshoe shaped tasting and cocktail bar, serving neat pours and straightforward cocktail classics.
- A retail and bottle shop will offer both everyday whiskies, and limited-edition distillery exclusives.
- Made for friendly, low-key fun, patrons can play “Shoot the Shoe,” a game of skill using the Green River bottle as a goal, or relax in the lounge, complete with an intimate performance stage with flexible seating for VIP experiences.
- Beyond the main room, a hidden entrance will lead to a speakeasy bar where the brand will host a refined cocktail program, educational experiences and private events.
(Source: Green River Distilling Co.)
“Through our brand homeplaces in Bardstown and Owensboro and our tasting room in Louisville, visitors have come to expect first class experiences that engage, educate and delight. Green River Distilling Co. has a rich history and an even better revival story and the Main Street experience will embody the brand’s timelessness and approachability.” Mark Erwin, CEO of Bardstown Bourbon Co.
