Natural disasters often bring out the best in people and even companies to help in the aftermath. That was certainly the case in North Carolina after the destruction that Hurricane Helene brought to the western part of the state. Charlotte-based Oaklore Distilling Co. raised $52,000 for hurricane relief with its recent “Empty the Shelves for Carolina” fundraising effort.
Oaklore Distilling Co. donated 200 percent of all bottle sales (Oaklore’s Bourbon, North Carolina Rye Whiskey, vodka, run, and gin over a ten-day period in October. How did they manage 200 percent? They took they money they raised and doubled it with another donation. That’s generosity.
“We’re heartbroken for all the residents and small businesses that were affected by Hurricane Helene and we wanted to help in a meaningful way,” says Oaklore co-founder Matt Simpkins. “As a North Carolina small business ourselves, all of our employees were determined to leverage any resources Oaklore had to make an immediate impact.”
“We can’t thank the local community enough for their unbelievable outpouring of support. What was most heartwarming to us was how many people bought their first bottle of whiskey ever to be part of this fundraising effort. Nothing showed more clearly how dedicated folks in the Charlotte area are to helping those in need in western North Carolina.”
ABOUT OAKLORE DISTILLING CO.
Built on the idea of community, Oaklore Distilling Co. in Charlotte, NC celebrates great spirits and the stories that come along with them. Born of friendship and passion in 2017 Matt Simpkins, Thomas Bogan, and Travis Masters have spent years learning the art of distilling and crafting Oaklore’s signature line of spirits. Oaklore spirits - 100 percent Carolina-born are created with dedication to the process, ingredients, quality and presentation. Oaklore Distilling Co. was named No.1 distillery by the Charlotte Observer’s Best in 2023. For more information visit oakloredistilling.com.
