Being part of a private barrel selection group is one of the pinnacle events for a bourbon enthusiast. But a rare few have ever gotten the chance.
James B. Beam Distilling Co. wants to change that. The new Beam Private Barrel Club will offer the chance for “Individuals, whiskey clubs, families, or friends” to take a private tour of the distillery in Clermont and then taste a selection of single barrel bourbons or ryes. The barrel that is ultimately chosen will be bottled, purchased, and taken home.
How the Beam Private Barrel Club Works:
- Individuals, whiskey clubs, families, or friends become official members of the Beam Private Barrel Club by requesting a booking via the Beam Private Barrel Club Booking Link.
- The Beam Private Barrel Club member will be contacted by a Legacy ambassador at The James B. Beam Distilling Co.’s Clermont Campus. The Legacy Ambassador will confirm the Beam Private Barrel Club experience and be your point of contact for your barrel selection.
- On the day of the Beam Private Barrel Club Experience, a Legacy ambassador will guide guests through a behind the scenes tour of the James B. Beam Distilling Co. Campus, including a stop in the Fred B. Noe Distillery where they will learn about 230 years of Beam Family production practices. This is a completely private, curated tour and not open to general consumers.
- Following a private tour, the group will be escorted to a rackhouse to test and taste a selection of single barrel bourbons or ryes, just as eight generations of Master Distillers have done.
- After the tasting, guests will select their favorite barrel which will be pulled aside and eventually bottled. Each barrel will be bottled into exclusive bottles with a personalized label that can feature up to 41 unique characters. Members will be provided bottling and collection dates by the Beam Legacy ambassador and will receive updates on the status of the custom barrel through the process.
- Once selected, guests can take part in a special lunch at The Kitchen Table, the notable on-campus restaurant, inspired by the original Beam family kitchen table.
- Following your visit, the Beam Legacy ambassador will date members on the progress of their barrel. Once the barrel is bottled, all bottles must be picked up and paid in full, from the James B. Beam Distilling Co.
Source: James B. Beam Distilling Co.
“The Beam Private Barrel Club is something we’ve been working on for years– even decades now. As we celebrate the 230th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by further welcoming whiskey lovers into our family offering members the ability to own a barrel, exclusively their own. As the sign says, come as friends, leave as family, and the new Beam Private Barrel Club does just that.”
About James B. Beam Distilling Co.
(From the Distillery) Fouded by America’s first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker’s®, Baker’s®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.
