There’s a new duo working together in bourbon country: American whiskey brand Binder’s Stash announced a strategic partnership with Bardstown’s Willett Distillery.
A recent news release said, “The partnership provides Binder’s Stash with unique access to Willett’s coveted inventory including experimental mashbills and limited barrels, fueling the brand’s mission to create deeply expressive, high-end whiskeys with unmatched provenance. In addition, Binder’s Stash will benefit from Willett’s state-of-the-art bottling operations and expansive distribution platform across domestic and global markets.”
“This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash,” said Bill Binder, founder of Binder’s Stash. “We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”
“We are excited to work with Bill and his incredibly bold brand, Binder’s Stash. This partnership sets the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey. This limited relationship allows us to support a partner that shares our dedication to quality, innovation, and the future of American Whiskey.”
About Willett Distillery
(From the distillery) Established in 1936, three short years after prohibition, the Willett family chose the original family hog farm, situated at the highest point in Nelson County, Kentucky, to begin construction on the Willett Distillery. By St Patrick’s Day 1937, the first barrel of whiskey was rolled into Warehouse A. Approaching 90 years, Willett continues to make fine Kentucky Bourbon and Kentucky Rye Whiskeys. It remains independent and, truly, family-owned and -operated. About The Bar at Willett Located at the site of the historic Willett Distillery and inspired by a storied family heritage, The Bar at Willett opened in 2019 and specializes in small plates, vintage pours and classically-inspired cocktails carefully executed by Executive Chef John Sleasman.
About Binder’s Stash
(From the company) Binder’s Stash is an award-winning ultra-premium American whiskey brand that reimagines what luxury whiskey can be. Built on rare barrel access, precision aging, and bold product vision, Binder’s Stash brings some of the country’s most distinctive whiskeys to market-crafted for those who demand excellence in every pour. The brand is protected by a philosophy rooted in innovation, integrity, and the relentless pursuit of greatness in every glass.
