Country music fans who are also bourbon lovers, take note: Barmen 1873 Bourbon this week released the Lainey Wilson Whirlwind World Tour Commemorative Bottle.
Wilson, a Grammy-award winning singer, is about to kickoff the U.S. part of her 2025 Whirlwind World Tour.
“This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour,” said Susie McInerney, Marketing Lead for Barmen 1873 Bourbon. “It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.”
Barmen 1873 Bourbon is a 92-proof blend of straight bourbons from Coors Whiskey Co. Bottles will be available in U.S. cities where the music tour stops— Nashville, Dallas, Denver, Chicago, Tampa and others.
The Lainey Wilson Whirlwind World Tour Commemorative Bottle features:
- Individually numbered bottles
- Lainey Wilson “2025 Tour” belly band displayed front and center, putting the tour at the heart of the package
- Lainey-branded tax strip takeover
- Lainey Wilson Whirlwind World Tour emblem
- “Barmen 1873 x Lainey Wilson” collaboration callout
- “Whirlwind World Tour Release” designation
(Source: Coors Whiskey Co.)
“This bottle of Barmen 1873 has my name written all over it – literally -- and it’s coming on the road with us. My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.”
ABOUT COORS SPIRITS CO.
(From the distillery) Coors Spirits Co. was established in 2023 to house Molson Coors' growing spirits division as part of the company's shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.
ABOUT LAINEY WILSON
(Coors Whiskey Co.) Country music trailblazer Lainey Wilson continues to take over the world, capturing the hearts of music fans, the excitement of the industry and the recognition of her peers. Her monumental rise continues including winning four awards at the 60th Annual ACM Awards—Entertainer of the Year (her second consecutive win), Female Artist of the Year (her third consecutive win), Album of the Year (Whirlwind) and Artist-Songwriter of the Year—while her new single, "Somewhere Over Laredo," garnered over 1.16 million streams across platforms in the first 24 hours of its release (her biggest first day of streaming to date). "Somewhere Over Laredo" is from the new deluxe version of Wilson’s award-winning album, Whirlwind, which will be released August 22 in celebration of the record’s one-year anniversary.
