Evan Williams Bourbon has launched a new advertising campaign called “Where Bourbon Begins.” The brand said the campaign is, “Rooted in Evan Williams’ legacy as Kentucky’s First Distiller. The platform highlights the brand’s uncompromising commitment to quality and consistency with every glass.”
The campaign promises to tell the Evan Williams story by highlighting the people who make it, and focuses on the idea that the brand is only as good as its last glass.
The new :30 spot can be viewed here.
“For us, Evan Williams Bourbon isn’t just history. It’s about making sure every glass we pour today is as good as the last one. That’s what Where Bourbon Begins is all about, keeping it real, keeping it consistent, and giving people a bourbon they can trust.”
Bourbon Nation: Where Game Day Meets Tradition
As part of the “Where Bourbon Begins” campaign, Evan Williams will continue to grow Bourbon Nation, its multi-year partnership with Learfield, a leader in collegiate athletics. Bourbon Nation taps into the traditions and celebrations that define college sports and unites fans nationwide as Game Day’s number one pour. Current sponsorships include:
- Alabama Crimson Tide® – Proud Partner of the Crimson Tide®
- Florida Gators® – Proud Partner of the Florida Gators®
- TCU Horned Frogs® – Official Bourbon Sponsor of The Horned Frogs®
- Syracuse Orange – Official Bourbon of Syracuse Athletics
- Ohio State Buckeyes – Official Bourbon Sponsor of Ohio State Athletics
- Oklahoma Sooners – Official Bourbon Sponsor of Oklahoma Athletics
- Oregon Ducks™ – Official Bourbon Sponsor of Oregon Athletics™
- South Carolina Gamecocks® – Official Bourbon Sponsor of the South Carolina Gamecocks®
From branded Bourbon Nation Bars in stadiums to tailgate activations and in-store programs, Evan Williams is committed to elevating the fan experience through responsible enjoyment and memorable game day moments.
Source: Evan Williams
About Evan Williams
(From the distillery) The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the American Whiskey segment as the world’s second largest-selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. In 2024, the brand debuted ‘Evan Williams Bourbon Nation’ to celebrate college athletics through a partnership with Learfield making Kentucky's 1st Distiller Game Day's #1 Pour. The multi-year deal currently includes powerhouse teams at University of Florida, Syracuse University, TCU, Ohio State University and University of Alabama. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com.
