Georgia’s Broadstreet Infamous Whiskey announced this week it will partner with the Atlanta Gladiators hockey team as its “Official Craft Whiskey” for the coming ECHL season.
“We’re incredibly proud to partner with the Atlanta Gladiators and represent Atlanta’s premier hockey team—on and off the ice,” said Lorenze Tremonti, CEO of Broadstreet Infamous. “Hockey’s grit and precision mirror the spirit of our distillation process. This sponsorship is more than a partnership—it’s a statement of shared values and Georgia pride. We’re confident it will propel Broadstreet Infamous to new levels of visibility and connection across the state.”
Members of the Gladiators’ Ice Crew will wear custom Broadstreet Infamous hoodies and be known as the “Whiskey on Ice Crew.”
“We’re proud to support an event that brings hundreds of thousands of passionate Georgia hockey fans together—whether they’re cheering at the ice rink or following the excitement from their screens,” said Matthew Kiichi Heafy, partner of Broadstreet Infamous and frontman of the world-renowned metal band TRIVIUM. “It’s a privilege to be part of the Gladiators movement, especially as awareness of our brand—and Georgia’s legacy of sport and fine spirits—continues to grow throughout the state and beyond.”
“We’re thrilled to partner with the Atlanta Gladiators and wish them great success this season. The Gladiators’ passion and precision mirror the craftsmanship behind our bourbon, making this partnership a natural fit that celebrates Georgia pride.”
About Broadstreet Infamous Whiskey
Broadstreet Infamous is a spirits brand blending Georgia moonshine heritage with Kentucky distilling traditions. The brand is known for its commitment to craftsmanship and bold approach to whiskey. Broadstreet Infamous is the brand name for spirits products of the incorporated company Infamous Whiskey, Inc. (DSP-GA-20139 & GA-P-21529). For Georgia distribution inquiries contact Savannah Distributing Co. Inc. at 678-380-1212. Learn more: http://www.broadstreetandinfamous.com/.
