Rebel Bourbon, the official bourbon of NASCAR’s Richard Childress Racing, has a new release with help from driver Kyle Busch. Each barrel of Rebel Kentucky Straight Bourbon Whiskey Single Barrel was selected by Busch, with help from Rebel Bourbon Master Distiller John Rempe.
“For the third year now I’m proud to race with the Rebel brand, and having the opportunity to create another run of KB 108 with Rebel’s John Rempe has been a total thrill,” said Busch. “I’m proud to have my name and the No. 8 on every bottle and I think fans are really going to enjoy it.”
The four-year-old bourbon was made with the same wheated mash bill that Rebel has used since 1849.
“Kyle and the RCR team stand out as real rebels, doing things their own way with a defiant attitude to drive to win, and that lifestyle is what Rebel Bourbon is all about,” said Philip Lux, Rebel Bourbon brand manager. “Every bottle of our new Rebel Single Barrel is a one-of-a-kind, made in tribute to that rebel spirit in Kyle and all of us.”
Earlier this year, Rebel Bourbon announced the renewal of its sponsorship with Richard Childress Racing for a third NASCAR season in 2026. The distillery said it “will host bottle signings with Busch and Rempe in key race markets throughout the 2026 NASCAR season.”
“Rebel Bourbon’s approach to racing closely matches their bold but defiantly smooth premium wheated bourbon,” said Mike Verlander, president of RCR. “Our partnership reflects a shared willingness to challenge convention, and we’re proud to help introduce Rebel’s unmistakably smooth, yet confidently outspoken, spirits to NASCAR fans.”
Rebel Kyle Busch 108 Single Barrel
Tasting notes (from the distillery): “Aged for a full four years to ensure robust flavor and a velvety smooth finish with a hint of spice.”
ABV: 54%
SRP: $39.99
Source: Rebel Bourbon
“Rebel Bourbon celebrates real rebels like Kyle Busch whose rowdy spirit and fearless, unconventional approach to racing has defined his successful NASCAR career, As the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch for a third consecutive year – we’re revved up and ready to bring this year’s Rebel sponsorship to life on and off the track for fans.”
About Rebel Bourbon
(From the distillery) Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. Our defiantly smooth premium wheated bourbon celebrates those who embrace bold originality and a rebellious spirit. Our products have earned top spirits industry honors including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel by the 2025 Bartender Spirits Awards. The 2025 San Francisco World Spirits Competition awarded double gold medals to Rebel 10-Year Single Barrel, Rebel 100 6-Year and Rebel Small Batch Reserve, and a gold medal to Rebel 100. At the 2025 ASCOT Awards, Rebel 10-Year Single Barrel earned a double platinum medal, and Rebel 100 and Rebel 100 6-Year earned gold medals.
About Richard Childress Racing
(From the company) Richard Childress Racing is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 17 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR Truck
