Bardstown Bourbon Company is well known for their innovation in the bottle and on premise at their state of the art Kentucky facility. At Whiskey Network, we hold a special place in our hearts and minds for this phenomenal brand.
This week, the company announced a comprehensive transformation of their packaging across the core portfolio. The distillery has always walked the refined edge of pushing boundaries in anything that they do, and this doubles down on that commitment.
It’s a bold new design that carries the look and feel of the brand forward while maintaining their lofty quality standards and a long history of excellence in their award winning line up.
This step forward is a shift forward that brings forward a visual evolution that speaks to the forward thinking ethos of the brand and the premium spirit that is within. While keeping the bottle shape the same, the look and feel becomes elevated and more sophisticated.
Key elements of the update include:
- Enhanced Visibility on the Shelf
- Improved Product Clarity
- Refined Color System
- Premium Materials
- Authenticity through Iconography
"The labels have changed. The standards haven’t. Inside these beautiful bottles is the same award-winning whiskey – the consistent quality that defines our pursuit of what’s possible..”
Another exciting development for the company is that there will now be a single barrel option to their existing by-the-barrel program. In addition to the Kentucky Straight Bourbon Whiskey and Rye Whiskeys, those seeking to purchase a barrel will know be able to select a Wheated Bourbon.
“Our new packaging amplifies what made us who we are: bold, innovative, transparent and high-quality. Every element, from our beautiful bottle to the premium materials, tells the story of our unwavering commitment to excellence while signaling our evolution as a brand that is ready to boldly step into the future,” said Pete Marino, President of Lofted Spirits. “At Bardstown, we are constantly pushing ourselves to redefine what premium means in today's market while staying true to the values that earned our customers' trust. This packaging is another part of our promise that innovation and tradition can coexist beautifully, creating something that honors our legacy while writing the next chapter of our story."
The forward thinking and innovation centered mindset continue to propel Bardstown Bourbon Company boldly into the future.
Look for these changes to roll out to the core line up (Kentucky Straight Bourbon, Bottled-in-Bond, High Wheat Bourbon, and Kentucky Straight Rye) in early Spring of 2026. Changes to the Single Barrel Program and Discovery Series will roll out later in the year.
About Lofted Spirits
From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact while crafting some of the world’s most desired and awarded whiskies. Lofted Spirits joined the Pritzker Private Capital family of companies in 2022. Learn more at LoftedSpirits.com.
