To celebrate the United States’ 250th anniversary, the iconic wax on the bottle of Maker’s Mark is going red, white, and blue. The iconic red wax is getting some white and blue accents beginning June 1.
The Loretto, Kentucky distillery said “a portion of proceeds will benefit Farmer Veteran Coalition (FVC), a national nonprofit that has helped more than 58,000 U.S. veterans build meaningful careers in agriculture.”
“This collaboration also reflects a shared commitment to regenerative agriculture—practices that restore the land, strengthen rural communities, and ensure long-term sustainability. By investing in veteran farmers who are leading the way in these approaches, we are not only supporting their success today but helping to build a resilient agricultural system,” stated Richard Creppel, FVC Regional Director, US Army.
“We’re deeply grateful for Maker’s Mark’s support of our Holistic Impactful Veteran Engagement (H.I.V.E.) Program, which is helping veterans build meaningful futures in agriculture,” said Jeanette Lombardo, CEO of the Farmer Veteran Coalition. “Through this partnership, we can equip more veterans with the training, resources, and community they need to successfully transition from service to farming and build strong, sustainable livelihoods.”
The celebratory bottle, filled with 90 proof Maker’s Mark, will have an SRP of $28.99.
"At Maker's Mark, we've always believed that the character of our bourbon is a direct reflection of the land and the people who care for it. As we celebrate America's 250th anniversary, we are proud to honor those who have served our country twice—first in uniform and now in the fields. Partnering with Farmer Veteran Coalition allows us to merge our passion for regenerative agriculture with a deep respect for our veterans, ensuring the next generation of farmers has the tools to thrive.”
About Maker's Mark
(From the distillery) Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. In 1953, founders Margie and Bill Samuels, Sr. broke from tradition—burning the family’s 170-year-old recipe to create a bold, balanced bourbon made with soft red winter wheat for signature sweetness and creaminess. From the start, the Samuels went to remarkable lengths to craft uncompromisingly delicious bourbon—a perfectly unreasonable spirit that endures today. Every bottle is still hand-dipped in red wax, every barrel rotated by hand and every decision guided by the brand’s higher purpose. Staying true to its founders’ vision, Maker’s Mark has expanded its portfolio with award-winning, super-premium expressions, including Maker’s Mark 46, Cask Strength, and Cellar Aged, as well as Private Selection, the brand's custom barrel program. In 2025, the distillery debuted Star Hill Farm Whisky, its first-ever wheat whisky. Award-winning and the first to earn Estate Whiskey certification, Star Hill Farm Whisky inspired the Maker’s Mark Regenerative Alliance, a bold commitment to advance regenerative farming beyond its business, inviting farms, bars and restaurants to join the movement. Maker’s Mark is proud to be both B Corp and Regenified Certified – milestones driven by the sustainability leadership at Star Hill Farm, home of the Maker’s Mark Distillery, which strives to be the most endearing, culturally rich and environmentally responsible homeplace in the world. Learn more at www.makersmark.com.
