Our friends Ryan Cecil and Kenny Coleman at Pursuit Spirits (the guys behind the Bourbon Pursuit podcasts), are introducing new proof points for its Pursuit United Bourbon and Pursuit United Rye whiskies. In addition, the brand is undergoing a “refresh” that includes a new bottle shape and updated labels for the Pursuit United line of whiskeys.
“This comprehensive packaging redesign is more than just a visual update; it’s about elevating our products, so we are positioned to compete on the shelf with brands 100 times our size,” said Kenny Coleman, Co-Founder and COO. “The custom bottle and new label provide a modern and contemporary design that will ensure Pursuit is instantly recognizable.”
Pursuit Spirits will soon open at a new location on Whiskey Row in Louisville at 722 Main Street. Watch for more news on that soon here at Whiskey Network.
Pursuit Spirits Offers New Proof Points
88 Proof:
- Pursuit United Bourbon: This expression offers an inviting aromatic profile of sweet fried dough, kettle corn, and warm mulling spices. The palate unfolds with delightful notes of almond croissant, and baked apricots leading to a satisfying finish characterized by warm cinnamon sugar, a hint of cola fizz, and subtle black pepper spice. Available at a suggested retail price (SRP) of $39.99.
- Pursuit United Rye: Presenting a bright and engaging nose of vanilla lemon cake, citrus herbal tea, and cardamom. On the palate, it delivers harmonious flavors of brown sugar and fresh pastries accented by lemon frosting, concluding with a gentle warmth from ginger candy, baking spices, and soothing chamomile tea. Available at an SRP of $39.99.
Higher Proofs:
- Pursuit United Barrel Proof Bourbon (119.8 Proof): This barrel strength offering features compelling aromas of fresh pastries, rich caramelized pears, and cured tobacco. The palate provides a decadent experience with candied pecans, chocolate-covered strawberries, and vibrant raspberries with cocoa powder, culminating in a long, warm finish of amaretto, toasted oak, and allspice. Available at an SRP of $79.99.
- Pursuit United Barrel Proof Rye (121.2 Proof): Exhibiting a rich nose of toasted marshmallow, demerara sugar, and vibrant citrus marmalade. The palate reveals luscious notes of marshmallow fluff, crème brûlée crust, and blueberry lemon pie. The finish is remarkably bright and warm, highlighting lemon zest, cardamom, and sweet nutmeg. Available at an SRP of $79.99.
Source: Pursuit Spirits
"It took over a year of research and development to create the right blends that met our standards. Introducing these new proof points is a significant step from our marquee 108 as we aim to make a Pursuit United product that will reach a drinker in any stage of their journey."
About Pursuit Spirits
(From the distillery) Pursuit Spirits is a Louisville, Kentucky-based whiskey brand founded by the innovative forces behind the number one bourbon podcast, Bourbon Pursuit. Their journey began with a deep curiosity and an unwavering dedication to the craft, leading them to seek out and blend exceptional American whiskeys. Rather than operating a traditional distillery, Pursuit Spirits has pioneered a modern, customized approach to blending, carefully selecting award-winning bourbon and rye barrels from multiple distilleries across the country. This unique method allows them to consistently craft small-batch expressions with unparalleled flavor complexity. Their award-winning Pursuit United line exemplifies this by harmoniously uniting diverse mash bills and barrel types. Additionally, their distillery-exclusive Mellwood Legacy Collection pays homage to the rich history of their distillery's location. Pursuit Spirits provides more than just bottles; their venue on Whiskey Row offers curated, immersive experiences where guests can participate in exclusive barrel selections and bottle their own whiskey; P.club, an all-access, exclusive pass to Pursuit Spirits no matter your location; and a cocktail lounge called Trial + Error that seamlessly balances warm, lived-in charm and stylish modern comfort, complete with an extensive spirits menu and a variety of small bites.
