Bourbon lovers have a new stop to make the next time they visit College Station Texas. Unreigned Whiskey, the official whiskey of Texas A&M University, is opening a new visitor’s center and rickhouse in the city the university calls home.
The new facility is located at Wildhorse Ranch, a 600 acre bison and cattle operation.
The grand opening will take place on Saturday, August 8 from 11:00 a.m. to 9:00 p.m. The event will offer tours, tastings, cocktails, Wildhorse Ranch Bison Burgers, free giveaways and more.
Unreigned Whiskey said, “Designed to bring the heritage, craftsmanship, and immersive spirit of traditional Kentucky bourbon culture to the heart of Texas, the four-story, 30,000-square-foot facility seamlessly blends production, hospitality, and experiential design. The rickhouse is engineered to optimize airflow and aging conditions, while thoughtfully designed guest spaces invite visitors to engage more deeply with the whiskey-making process.”
“Unreined is exactly the kind of authentic, only-here experience we love to see in College Station,” said Jeremiah Cook, Assistant Director of Tourism at Visit College Station. “New attractions like this give visitors more reasons to stay and explore — and that translates into real economic impact for our city, supporting local businesses and strengthening tourism across the region. Rooted in our area’s agricultural heritage, Unreined is a natural fit for our community, and Visit College Station is thrilled to support and partner with their team as they open their doors.”
Unreined Whiskey Visitors’ Center and Rickhouse
— Guests can enjoy guided tours, curated tastings, watch parties, private events, and a speakeasy-style lounge, making the rickhouse a destination for both casual visitors and devoted whiskey enthusiasts.
— Enhancing the experience, Unreined Whiskey has partnered with restaurateur John Harvey Slocum and his restaurant group to offer farm-to-table bison burgers sourced from WildHorse Ranch, creating a distinctly Texan pairing of food and spirits, including tallow fries and cocktails.
— Debuting alongside the grand opening is Unreined Wheated Bourbon, a 7‑year blend of straight wheated bourbons distilled in Kentucky & Texas at 104.2 proof.— Starting August 8th, Unreined will be open to the public Tuesdays and Wednesdays from 12p.m. to 5 p.m. and Thursdays, Fridays and Saturdays from 11 a.m. to 9 p.m.
Source: Unreined Whiskey
“Our goal is simple, to age exceptional whiskey in Texas while creating an experience that rivals the best distilleries in the country. WildHorse Ranch offers the ideal environment with a unique combination of temperature and humidity that allows our whiskey to develop rich, complex character.”
About Unreined Whiskey
(From the distillery) Unreined Whiskey was founded in 2025 by a host of Texas A&M Aggies including Nelson Ingram ’13, Rob Arnold PhD ’21 (doctoral), Drew Carden ’10, Cory Hall ’13, Kevin Smith ’11, Ryan Howard ’14, and Kyle Bethancourt ’00. The company is comprised of industry veterans from distilleries in Kentucky and Texas with decades of experience distilling, aging, and blending whiskey. They work with multiple distilleries to source whiskeys that will mature optimally in a unique aging environment and then blend them together to create distinct flavor profiles. Unreined Whiskey is crafted to be approachable for new whiskey drinkers while offering the complexity and character that seasoned bourbon enthusiasts expect. For more information visit https:unreinedwhiskey.com
